COMP | Reflection

Have a multitude of tasks to work on while developing my competition entry was one of the more difficult tasks I had undertaken this year. While it was not required that I enter the work into the D&AD competition, I felt that it would be a waste if I didn’t try to improve my original idea and push to have it sent in for the competition.

The changes that I made from the original end of the brief as required by my tutors were major, and while the concepts that I conceived at that point were still very much a part of this project, they had been reformed to become part of the MUBI Passport. Along with these was the glue that stuck that all together, the renovated MUBI Passport application allowed me to gain new skills into developing for small screens as well as testing out new software from the Adobe suite.

I felt that the app made the overall idea very strong, allowing for all the original ideas to come together as well as being a conduit to introduce new ideas. One such idea, as mentioned in previous posts, was the Landmarks idea, that only came about from the app being constructed; phones nowadays have so many extra features, it is hard to know what can be used without having a technological expert on hand, and I am sure that if such knowledge was available to me during this brief, I could have possibly made the app much more engaging through extra features. However, the app worked as it was needed, and extra features may have weighed it down and took away from the balance.

If I was to continue developing this, or redo certain parts, I would try to redevelop the advert aspects of my design as they felt a somewhat different to the what the app was offering in style. While I did like the style that was created for these posters, they would have worked much better as a different campaign that undertook a similar visual theme.

COMP | A Final Helping Hand

Halfway there, and the project feels like it lacks substance, or a way to bring everything together into a single entity. The idea is to create some sort of immersive project that would allow users to experience their favourite movies from their local city, bringing together actors, film crew and fans together to talk about everything they want to about film. Applied to this concept was a secondary idea of a collection, using the idea of a passport to show the places you had ‘traveled’ to by watching movies from across the world, one of the specialities of MUBI.

To bring forth my ideas I created a short 30 second advert that encompasses the idea I am trying to design for, through from the use of well-known and lesser-known films along with a specifically picked soundtrack that would evoke the feeling of euphoria that is often felt when watching a movie that can be closely related to.

During my presentation I explained the concept to a group of peers along with tutors and was given feedback similar to what I was feeling, but with a way to solve the problem; to bring everything together I should create an umbrella brand, bringing everything I had created under the MUBI Passport title, unifying the separate elements to make them feel connected.

The video was disowned due it not performing as it should have, not depicting any of the core values of MUBI with specific context. While this was annoying thanks to the time spent making the video, it was just a bump in the road to creating a better product.

Further development would require time to bring everything together under the umbrella brand, and I felt that to do this I would need to redesign everything I had done so far to create a constant feel across all the different elements. This would be the final helping hand I would receive on the project by tutors, so everything afterwards and towards the D&AD deadline would need to be done by myself and help from my peers.

COMP | Interim Presentation

So after all the research and fun times gathering ideas to go forwards with, it was down to the presentation to see whether this was something that should be continued with, or perhaps changed.

So as I’ve put in my previous post, I’m focusing on the outdoor immersion on potential consumers of the product by getting them involved; with a small push from tutors I decided to focus on a treasure hunt design, getting people to involved themselves through social media while going about their daily routine within the city. Major props, characters and locations would be shown from films around the town/city and using the hashtag #NowShowing people whould be able to link tigether their ideas to find out what the films were and finally who the director was.

Doing this would create a more prolific online persona as well as getting people interested in what MUBI have to offer; as time went by there would be less known cult or classic movies so that people would puzzle out the films with help from other film gurus via social networking as well as using the MUBI site to watch the films.

Getting critique back from tutors and peers alike, I was told that it missed the element of the curator as part of the campaign which I agreed with, as well as the fact that it would take a lot of effort to get people involved with the campaign if it is so spread out. I think it’s time to explore how to develop this idea a bit more to give it some flourish